http://www.whatisaqrcode.co.uk
Sunday, 30 December 2012
QR code
could include QR code on the label, young audience and most people have smart phones now a days! Great way to link to a limited edition campaign or new product etc.
http://www.whatisaqrcode.co.uk
http://www.whatisaqrcode.co.uk
typefaces
here are a few of my considerations:
quite liking the marker felt and the arial bold.
-arial black
-britannic bold
-copperplate gothic bold
-impact
-marker felt
Thursday, 20 December 2012
Prototype
Cork is the main product so it has been decided that paper mashé or paper pulp wouldn't make sense.
This colour represents cork the best as I do not have the resources available to me.
suction screw caps!
new design idea?
Maybe the box to the bottle could be the same as a tissue box, only stronger?
secondary use: This could then be used as an actual tissue box for the kitchen or take the lid off and you have a vegetable oil printed (http://www.print.coop/sustainability-in-print/vegetable-oil-based-inks) Lea & Perrins box to store little spices etc. Limited edition!
Different types of eco printing- http://www.lovelyasatree.com/glossary.htm
secondary use: This could then be used as an actual tissue box for the kitchen or take the lid off and you have a vegetable oil printed (http://www.print.coop/sustainability-in-print/vegetable-oil-based-inks) Lea & Perrins box to store little spices etc. Limited edition!
Different types of eco printing- http://www.lovelyasatree.com/glossary.htm
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| This gives info on paper issues, printing and examples. |
Designs for my dispensers
Great way for measured cooking not just measured alcohol!
http://www.posi-pour.com
plenty of suppliers to negotiate with!
http://www.posi-pour.com
plenty of suppliers to negotiate with!
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| a more sustainable option, cork could be incorporated into the other designs here. |
Friday, 7 December 2012
Suction caps for my box idea :D
Powr-Grip Vacuum Cups aren't just suction cups ...
Unlike regular suction cups that produce a vacuum as they pull away from the glass, hand-held vacuum cups from Wood's Powr-Grip pump out air from between the rubber vacuum pad and the glass surface, thus creating a much more reliable hold. Because the full face of the vacuum pad is brought into contact with the glass surface, distortion is reduced, allowing a WPG vacuum cup to be used on glass of almost any thickness, with little risk of damage. These can also be used on kitchen tiles, great for next to the cooker!
Unlike regular suction cups that produce a vacuum as they pull away from the glass, hand-held vacuum cups from Wood's Powr-Grip pump out air from between the rubber vacuum pad and the glass surface, thus creating a much more reliable hold. Because the full face of the vacuum pad is brought into contact with the glass surface, distortion is reduced, allowing a WPG vacuum cup to be used on glass of almost any thickness, with little risk of damage. These can also be used on kitchen tiles, great for next to the cooker!
Monday, 3 December 2012
Lea & Perrins Factory Tour
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| Their aim is to downsize their input to landfill to zero by next year. |
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| These are the ingredients such as garlic, onions and anchovies were being fermented in barrels. |
Assessed blog task
Q1
For my Lea & Perrins label design I decided to keep within the ‘look’ of the products branding as it is now. However I have given it a new and more modern look that may appeal to a younger audience. To minimize my Packaging I looked into different materials that would be sustainable for a company like Lea & Perrins. Whilst doing my research I found 3 ways to minimize the materials that would be used.
1. Having visited CAT I became more aware of what was available and affordable. One way I would suggest would be using cork to hold the bottles and to have a secondary use as a cooking device that acts as a dispenser.
2. My second way to minimize materials would be to have the secondary use to the bottle built in. For example a measuring tool so that the product is not wasted.
3. My 3rd way would be to give a container to store recipe cards or food. So that once the sauce had been used in a dish; it could then be stored too.
Q2
Since last weeks group tutorials a very good point was raised. I had to find a suitable and affordable material for my design. Doing more research into the cost of what would be a good option would do this. I was also given advice on going away from the traditional for my label design; this made me another good point and I have decided to create different versions; so that I can compare why the change is better. Another option was to change my idea totally. How viable was my idea? I decided to look into my other designs and research their possibilities. One option I am pondering over now is using a postal tube as a container for recipes. When purchased this would have the sauce inside. Each week the customer would be able to collect new recipes of different celebrity chefs to try out with their product. This tube could be directly printed onto using vegetable based inks to reduce any amount of materials.
Q3
1. Sandi Chiavalon-This is a brand of high quality olive oil produced in Croatia. Encouraging re-use as it is packaged in a bag made of recycled paper.
2. Anando-tequila flavours.Minimises packaging and provides a second use. It is also my idea for Lea & Perrins. I found this in the big book of green design that contains many examples of ‘green packaging’
3. A postal tube type design which I found on Pintrest
I feel these companies have guided me in the right path for my designs. Ideas that I already had were being confirmed by parts of the industry that have already tried it. This gave me confidence into feeling that they would be possible as sustainable designs. These all contribute to persuading customers to invest in a particular product; that is the key to being successful.
For my Lea & Perrins label design I decided to keep within the ‘look’ of the products branding as it is now. However I have given it a new and more modern look that may appeal to a younger audience. To minimize my Packaging I looked into different materials that would be sustainable for a company like Lea & Perrins. Whilst doing my research I found 3 ways to minimize the materials that would be used.
1. Having visited CAT I became more aware of what was available and affordable. One way I would suggest would be using cork to hold the bottles and to have a secondary use as a cooking device that acts as a dispenser.
2. My second way to minimize materials would be to have the secondary use to the bottle built in. For example a measuring tool so that the product is not wasted.
3. My 3rd way would be to give a container to store recipe cards or food. So that once the sauce had been used in a dish; it could then be stored too.
Q2
Since last weeks group tutorials a very good point was raised. I had to find a suitable and affordable material for my design. Doing more research into the cost of what would be a good option would do this. I was also given advice on going away from the traditional for my label design; this made me another good point and I have decided to create different versions; so that I can compare why the change is better. Another option was to change my idea totally. How viable was my idea? I decided to look into my other designs and research their possibilities. One option I am pondering over now is using a postal tube as a container for recipes. When purchased this would have the sauce inside. Each week the customer would be able to collect new recipes of different celebrity chefs to try out with their product. This tube could be directly printed onto using vegetable based inks to reduce any amount of materials.
Q3
1. Sandi Chiavalon-This is a brand of high quality olive oil produced in Croatia. Encouraging re-use as it is packaged in a bag made of recycled paper.
2. Anando-tequila flavours.Minimises packaging and provides a second use. It is also my idea for Lea & Perrins. I found this in the big book of green design that contains many examples of ‘green packaging’
3. A postal tube type design which I found on Pintrest
I feel these companies have guided me in the right path for my designs. Ideas that I already had were being confirmed by parts of the industry that have already tried it. This gave me confidence into feeling that they would be possible as sustainable designs. These all contribute to persuading customers to invest in a particular product; that is the key to being successful.
DEFRA
Green labels and claims
this guide shows examples of the main types of schemes for interested shoppers.
http://www.defra.gov.uk/environment/economy/products-consumers/green-claims-labels/
http://archive.defra.gov.uk/environment/business/marketing/glc/documents/shoppers-guide.pdf
this guide shows examples of the main types of schemes for interested shoppers.
http://www.defra.gov.uk/environment/economy/products-consumers/green-claims-labels/
http://archive.defra.gov.uk/environment/business/marketing/glc/documents/shoppers-guide.pdf
Sunday, 2 December 2012
Possible lead?.. I think so :D
Wednesday, 21 November 2012
Research into cork
Looking into a possible material for my idea that is strong enough and sustainable. This would be better than plastic, however the costs could be a lot. Maybe this could be a limited edition part of Lea & Perrins?
http://www.guardian.co.uk/environment/2010/aug/22/cork-screw-cap-wine-environment
http://www.guardian.co.uk/environment/2010/aug/22/cork-screw-cap-wine-environment
Sunday, 18 November 2012
examples continued (book)
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| Sandi Chiavalon-This is a brand of high quality olive oil produced in Croatia. Encouraging re-use as it is packaged in a bag made of recycled paper. |
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| Anando-tequila flavours.Minimises packaging and provides a second use. It is also my idea for Lea & Perrins. Slightly different but a long the right lines :) |
The big book of green design
This is an example of Sustainable packaging for Arizona State University. The folder is recyclable and reusable. Made from recycled paper the user can reverse the folds and create their own design on the plain side.
Monday, 12 November 2012
Other Concepts
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| This could be a good concept, where the packaging could be used to store A4 size recipes which go inside with the bottle, each pack would have a different recipe for each batch? or could have a place to collect from to store inside the tube for cooking. |
Early Mock-ups
These are my initial mock ups for Lea & Perrins. Obviously this is in the very early stages. I was hoping for the box to represent maybe a reusable container that would stick to the wall of your kitchen and dispense liquid, just like in bars for the measurement of alcohol. A similar thing could be done with cooking maybe.
Monday, 5 November 2012
CAT pictures!
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| view from the top |
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| cable cars run on water, pulling each other up and down. as one goes up the other goes down. |
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| never see robins out that often :D |
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| good ol' sustainable water buts |
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| fresh grapes, a bit sour tho :/ |
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| weird tunnel of darkness, meant to be like a badger hole or something. |
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| wood making guy |
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| wind turbine being put to use! |
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| Hi duckies, eggs? |
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| Claires having fun there |
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| Sophie and tidal waves |
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| chair incorporated with coins |
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| The bee house |
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