Assessed blog task

Q1
For my Lea & Perrins label design I decided to keep within the ‘look’ of the products branding as it is now. However I have given it a new and more modern look that may appeal to a younger audience. To minimize my Packaging I looked into different materials that would be sustainable for a company like Lea & Perrins. Whilst doing my research I found 3 ways to minimize the materials that would be used.
1. Having visited CAT I became more aware of what was available and affordable. One way I would suggest would be using cork to hold the bottles and to have a secondary use as a cooking device that acts as a dispenser.
2. My second way to minimize materials would be to have the secondary use to the bottle built in. For example a measuring tool so that the product is not wasted.
3. My 3rd way would be to give a container to store recipe cards or food. So that once the sauce had been used in a dish; it could then be stored too.

Q2
Since last weeks group tutorials a very good point was raised. I had to find a suitable and affordable material for my design. Doing more research into the cost of what would be a good option would do this. I was also given advice on going away from the traditional for my label design; this made me another good point and I have decided to create different versions; so that I can compare why the change is better. Another option was to change my idea totally. How viable was my idea? I decided to look into my other designs and research their possibilities. One option I am pondering over now is using a postal tube as a container for recipes. When purchased this would have the sauce inside. Each week the customer would be able to collect new recipes of different celebrity chefs to try out with their product. This tube could be directly printed onto using vegetable based inks to reduce any amount of materials.

Q3
1. Sandi Chiavalon-This is a brand of high quality olive oil produced in Croatia. Encouraging re-use as it is packaged in a bag made of recycled paper.
2. Anando-tequila flavours.Minimises packaging and provides a second use. It is also my idea for Lea & Perrins. I found this in the big book of green design that contains many examples of ‘green packaging’
3. A postal tube type design which I found on Pintrest
I feel these companies have guided me in the right path for my designs. Ideas that I already had were being confirmed by parts of the industry that have already tried it. This gave me confidence into feeling that they would be possible as sustainable designs. These all contribute to persuading customers to invest in a particular product; that is the key to being successful.